Subject Premises · 0612 hrs Live Sellers US: building a TikTok live-commerce company from zero
Founded and operated a live-commerce company from scratch — leased an office, hired an on-air host, signed brand partnerships, ran TikTok live broadcasts selling products in real time. End-to-end operator role, not just consulting.
TikTok Live as a sales channel was new — and most brands didn't know how to run it. We built the entire operation: a real office, an on-air host, the broadcast technical setup, the brand partnership pipeline, and the post-stream analytics that let partners actually evaluate ROI.
What made it work: treating live commerce as an operating discipline, not a campaign. Brands don't need a one-off live event; they need a partner who runs the channel like an actual sales floor.
This is the kind of thinking NYNM brings to every engagement: not "we'll run your ads" — "we'll operate the channel until it pays.
